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Facebook profits from mobile advertising


Watch: As Facebook reports a rise in mobile advertising revenue, analysts say Asia offers the firm plenty of room to grow further.

There have been doubts over Facebook’s ability to sell adverts on mobile devices, not least due to their small screen size. Investors had feared that its growth may be hurt as a result.

However, Facebook said 30% of its $1.25bn (£803m) advertising revenue in the first quarter came from mobile.

It reported a net profit of $219m for the January to March quarter.

“We’ve made a lot of progress in the first few months of the year,” said Facebook’s founder Mark Zuckerberg.

But increased spending on infrastructure, together with the fact the firm now employs more people than it did a year ago, contributed to a 60% jump in costs and expenses to $1.1bn in the quarter.

‘They are delivering’

Ever since its launch, Facebook has enjoyed tremendous growth and has gone on to dominate the social networking sector.

However, an increasing number of users are accessing the site on their mobile devices such as smartphones and tablet PCs.

The screens of these gadgets are much smaller compared with traditional PCs or laptops. That had led to concerns that Facebook may find it tough to sell advertising space on these and turn its online dominance into profits.

These concerns have hurt the firm’s share price ever since its high profile initial public offering (IPO) last year.

However, analysts said the latest numbers indicate that the firm is keeping up with changing patterns.

“They are making the transition to mobile faster than anyone anticipated,” said Arvind Bhatia, an analyst with Sterne Agee. “It seems like they are delivering.”

According to Facebook, it generated mobile advertising revenue of almost $375m, during the period, up from nearly $330m in the previous three months and approximately $150m in the three months to 30 September 2012.

‘In full force’

Facebook also reported an increase in users who access Facebook every day, these, on average, rose 8% from December to 655 million in March.

That had been another area of concern for investors, amid talk of so-called “Facebook fatigue” among users.

Analysts said the numbers indicated that the site continued to remain popular.

“The network remains in full force,” said Brian Blau, an analyst with Gartner. “You have to give them a lot of credit.”

                                     Facebook logo on Nasdaq board
Facebook now has 1.11 billion monthly active users

For its part, Facebook has taken various steps in recent months to make sure it keeps its dominant place in the sector.

It has overhauled its newsfeed and search feature, and launched Facebook Home, an app for Android phones.

The app, which effectively replaces the phone’s home screen with a Facebook feed and chat options, has received mixed reviews from users.

Some analysts said that the firm had managed to fend off competition in the sector.

“There is always going to be something new in social,” said Nate Elliot of Forrester Research.

“The question is how much of it is a threat to Facebook? All Facebook can do is keep those users coming back and make money off those users.

“And Facebook seems to be doing both of those things reasonably well.”

Source: http://www.bbc.co.uk/news/business-22376553

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10 top tips for small business success on LinkedIn

LinkedIn is the definitive social network for small business. More than four million professionals in the UK and more than half a million groups have been created. Someone joins LinkedIn every second.

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Here are 10 tips for making the most of LinkedIn for your business

1. Find new customers

LinkedIn is a great way to find new customers. Improve your chances of finding them by asking your customers to write you a recommendation, which will be broadcast to all of their connections and yours.

2. Stay connected to those who like you the most

LinkedIn is all about business intent. Way more so than any other network, where perhaps sharing is the biggest motivator. LinkedIn can be your place to get deals done.

3. Sync your other social networks with LinkedIn

You can easily sync your Twitter with LinkedIn so that you don’t have to go to two places and make the update. Think before you do though. If you use your Twitter purely for talking about your personal likes and loves consider whether your business network wants to share in that on LinkedIn.

4. Seek out suppliers

You can find people and businesses you might otherwise have had trouble tracking down through LinkedIn. Search for a company or see which companies your connections are recommending – you could strike gold here.

5. Find out which of your contacts are on LinkedIn and invite them

By simply downloading your email contacts you can upload them all to LinkedIn via a CSV or excel file. It’s a really quick and easy way to connect with your contacts. Don’t forget to add your LinkedIn handle to your email as well – that way you’re promoting your social profile day-in-day-out.

6. Make use of groups or start one

You can glean a lot of industry knowledge from joining LinkedIn groups. Just search the directory to find subjects of interest in your industry. You could start one yourself and become the thought leader of a given subject. There are a surprising number of businesses who’ve got a lot done this way.

7. Get answers you can trust

Use the direct mail function to email someone directly with a question or a post your question to a group. You can guarantee that someone else will have a question too and help you with the answers you’re looking for. You may even win new business this way. If you help someone with a good answer to a tough question, who knows, they may select you for the services you offer.

8. Be wise

LinkedIn’s premise is that you connect with people you’ve done business with, so don’t go spamming people you’ve never met with requests to connect – this can backfire on you and may even see you given a warning. You can connect with people you don’t know though by asking to connect with them via a group you’re both a part of. They can only say no.

9. Blog

If you write a great blog you’ll want to share this on LinkedIn – there are lots of professionals ready and willing to engage with your content if it’s good.

10. Keep an eye on the competition

Use LinkedIn to see what the competition is up – who they were connecting with, what groups they were creating and contributing to. It’s a brilliant way to see what’s happening in your industry. If you’re not into sharing or the fear of the competition finding out what you’re up to is scary just suck it up – you’ll only get left behind. You could even look to hire new people via LinkedIn. Their profile is there for all to see.

How do you use LinkedIn for your business?

Source: http://howdoyoudo-marketing.co.uk/2010/11/10-top-tips-for-small-business-success-on-linkedin/

The value of social media to small businesses

Social media offers massive opportunities to engage with customers, get more word of mouth, interact with a larger audience, present the ‘human’ side of your business, and get noticed online.

Social networking can be valuable to businesses

In today’s world of online social circles it’s hard to imagine any business not joining the universal scramble for a free soapbox to a wider audience. Yet many small businesses don’t see how they can benefit from social media. Not everyone has had their eyes opened by the massive opportunities for engagement and new business that tools like Twitter, LinkedIn and Facebook – along with the various blogging platforms present.

3 reasons why small businesses should consider social media

  1. Word of mouth is the most powerful force of discovery, and social media is nothing more than word of mouth amplified.
  2. Engage with a larger audience – As a business owner you can be guaranteed a large portion of your customers – and potential customers – are likely to spend a lot of time on social sites. Here is an opportunity for you to engage with a large audience and present the ‘human’ side of your business.
  3. You don’t have to be big to be noticed  – Most areas of social media require the investment of time and not money, making it a level playing field to be noticed.

What is the starting point?

  • Get a website. The first very important step is to get an online presence, your ‘store front’. Once you have a website (or even a blog) created then you are ready to get started with social media. The costs of getting a website up and running have come down dramatically recently and small businesses have a number of options available. Whichever solution you choose, make sure you can easily and cheaply make changes to your site as you have more content and news to share.
  • Spend time on social sites – Once you have a business website then your next step is to spend time on a number of social sites. Spend some time listening, before you start talking and don’t forget that business owners are consumers too, so look at how other businesses are doing it. Educate yourself on social media, and then decide what you want. Jump in, experiment and learn.
  • Link to your website – Think of social media as a party, a big conversation and one that you can be part of. Link your online presence (or website) from all sites you engage in back to one common place – which would be your website – or store front. So for example all those links on your Twitter and Facebook profile should take people to one place.
  • Define a strategy – Strategy is a heavy and can be an expensive word. First of all make sure you have your website done, then think about how you want to use it, to which audiences, with which messages. Having a plan will give you short cuts and cut out a lot of effort later.

Key questions to ask yourself

    • How much time can you invest?
    • Do you have the resources to invest in social media (for example an employee)?

What are your business objectives?

  • Are you looking to make more direct sales, solicit feedback or raise awareness?
  • Do you have the resources to dedicate to blogging?

Common mistakes

Small business owners often make these mistakes when embarking into social media for the first time. You can learn from their mistakes so you don’t have to make them again.

    • A dead blog – or one that isn’t maintained – is counter productive. Commit to finding time to put relevant and engaging content together for your blog before starting, and don’t start one if you don’t think you can commit to it.

Starting and not keeping going – if you start to get feedback and you’re not monitoring it or responding, it won’t look good.

  • Familiarise yourself with the unwritten rules that often exist on social/community sites. For example, don’t go to Twitter and update it but only to advertise your business and not add any additional value.
  • Patience is very important as social media is about building relationships, and this takes time. These relationships build up slowly and so the more effort you invest the more rewards you’ll reap.

The relevance of blogging

  • Being human – Having a blog gives you the chance to present the human side of your business and differentiate yourself from your competitors.
  • Search engine ranking – Content is crucial when it comes to your business being discovered on the web. Your business has a higher chance of being found by search engines through rich, good content.
  • More engagement with customers – The use of images and video when creating your content also to helps keep it rich – and is ideal for search engine optimisation.
  • Easy to publish content – A blog can be a fantastic platform to easily create excellent content.

Which social media sites and tools are right for my business?

Start with the big ones, Facebook, Twitter, WordPress, Flickr and Reviews/ testimonials sites.

Measuring the effectiveness of my social media

  • Monitor all your feedback.
  • Look at the stats on your website and see which social media sites are sending traffic to you.
  • If you analyse the results of your activities you can tweak and improve them.
  • There’s nothing wrong with asking for feedback and get your customers to engage with the sites you have a presence on.

Golden rules for businesses using social media

  • Measure and monitor your feedback, don’t let it drift.
  • Be genuine, truthful and transparent. The great thing about social media is that word of mouth spreads quickly.
  • Never impersonate, just be yourself and represent your business.

 

Source: http://marketing.yell.com/web-design/the-value-of-social-media-to-small-businesses/

Tips for a More Successful Social Media Marketing Strategy

40% of people say they socialize more often online than face-to-face. This ever-evolving dependence on the digital world sets up businesses for success in all realms – both through search and social and in terms of how online customers translate offline.

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Social media, in particular, reaches an impressive magnitude of consumers. In fact, as technology continues to advance, ignoring social networking isn’t an option for businesses who want to succeed – or even survive. A presence is necessary not only in the form of a basic Google profile, but also on Facebook, Twitter and more.

In a Social Media Marketing Industry Report, 83% of marketers said that social media is important to their business. The top benefits reported from utilizing networks include: business exposure, an increase in traffic and market insight.

It was reported that niche targeting and measurement (ROI) were two of the major focuses in which to improve moving forward. Video-based social media marketing is increasingly important as well – meaning YouTube will give Facebook, Twitter and Pinterest a run for their top spots.

Time invested in social media does not have to be extraordinary. 74% of brand marketers saw an increase in website traffic after investing just 6 hours per week on social networks. To help you get started, we’ve compiled a list of goals in which to aim for in managing social media content.

  1. Communicate your message – Work with team members to create a company voice and mission statement; this is how you will present your brand across networks.
  2. Organize a content schedule – A basic weekly outline is beneficial in identifying relevant topics and images for your business. This should include trending, timely information and responses.
  3. Engage CURRENT fans, followers, customers, etc. – Build loyalty with those already interested, and they will share your content, raising awareness and bringing in new potential leads. Posts should be consistent in timing but varied in content.
  4. Target posts accordingly – Different audiences require different messages. Each network presents the power to reach a new target group, and it can be further broken down by niche interests and industries. (Facebook groups, location-targeting, Google+ circles and communities, etc.)
  5. Invest in available resources – Cross-promotion allows you to promote your own site content on social networks, for example. There are many tools on the web that help make it easier to schedule and measure content posted.
  6. Keep an eye on your competition – Social media presents an invaluable opportunity to check out what others like you are doing. This gives insight into customer interests as well – why are competitors attracting more? What are they not doing that you can take advantage of?

For further insight into social media marketing, contact us today.

Source: http://smallbusiness.yahoo.com/advisor/tips-more-successful-social-media-marketing-strategy-133051411.html

5 top tips for small businesses when using LinkedIn

LinkedIn the professional social media platform has been around since 2003 and has seen a huge growth throughout the year’s and now has over 200 million registered users.

We think LinkedIn is often an untapped resource for small businesses and we recommend our clients incorporate it in their social media strategy as it can have some great benefits for your business. We have listed 5 top tips to help you get started:

LinkedIn-Logo

Joining and creating groups

Joining groups that are relative to your business and that attract your market demographic will allow you to take part in discussions and become more visible to prospects.

Also creating a group that is industry specific and that target your niche can be beneficial and will establish you as an expert in your field. To ensure group gains popularity, make sure to update regularly and interact with the members.

Connecting with customers

Connecting with customer on LinkedIn gives you the opportunity to keep them updated on your company news and promotions. Once connected, make sure to encourage them to write recommendations on your products and services.

Also consider connecting with prospects as it gives you another chance to promote your products or services – why not drop them a quick message thanking them for the connection and give them a gentle reminder of your great value proposal!

Advanced search function

The advanced search function is a particularly useful tool when trying to track down people with certain skills that may be of interest to you or when trying to discover who the decision makers are within a company. Search criteria such as keywords, experience, current employer and industry will help you find the person or group you are looking to target with ease.

Make the most of LinkedIn applications

LinkedIn provides a great set of applications that can be very effective when showcasing your business. These applications are just extensions of a standard profile but can make yours stand out from the crowd. Some of the most useful apps are as follows:

Word press – Using this app allows you to display your blog on your profile and is often an overlooked opportunity by business owners. This will help drive more traffic to your website and help visitors to your profile learn more about your business.

Events – This works like a calendar for your profile and will display the events you are attending. This is useful for showing your network that you’re a being proactive within the industry and allows you to see the other attendees.

Slide share –This app lets you add business presentations and videos to your LinkedIn profile. This is a good way you to showcase your products and services, generate interest and establish yourself as an industry leader.

Portfolio –This app is really useful for web designers and other creative professional as it allows them to display a portfolio of their work on their profile.

Don’t forget, Google loves LinkedIn

Make sure you optimise the content on your company profile as the LinkedIn domain has a great reputation with the search engines. This is great news for small businesses as it can help get your business on page one of the search results however ensure you edit your LinkedIn URL, this is not just for vanity reasons but so as to make it search engine friendly.

LinkedIn also allows users to add up to three links to a profile which is free ‘link juice’ and will help give your page rank a boost – why not ask your team to add your website to their personal profile too!

Not a LinkedIn enthusiast? We can help…

If you need any help or advice with your social media strategy, please feel free to get in touch….

Source: http://www.addpeople.co.uk/blog/2012/11/5-top-tips-for-small-businesses-when-using-linkedin/

5 LinkedIn Profile Writing Tips

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The job seeking marketplace has changed significantly, especially as you consider how technology has developed and just how many actual candidates are searching for employment. Seeing as I often instruct and write on resume-related topics, it seems only fair that I also mention LinkedIn. Today, while it might go without saying that in order for you to get the job of your dreams your resume needs to be seriously top notch, the same can be said about your LinkedIn profile. Recruiters are commonly taking to searching for candidates via this social network, and sometimes this is the first place these professionals go to post new opportunities and connect with job seekers. If you are in the middle of a job search, you can’t afford not to have consistency across these two platforms—namely your hard copy resume and what a potential employer might read about you on LinkedIn.

How Do I Create a LinkedIn Profile Worth Reading?

Just as there are rules for resume writing, the same is true with LinkedIn profile creation. As you begin to contemplate your LinkedIn profile, consider these tips.

  1. List every job you have held. While it’s true that it’s okay to be selective on your resume, the exact opposite is the case on LinkedIn. Why, you ask? Because recruiters will often search for a candidate based on where they have worked in the past. If this isn’t included on your profile, you won’t be found. Therefore, while you may have shortened your hard copy resume so that you do not present a veritable tome to a potential employer, expand upon your past on your LinkedIn profile.
  2. Write about all of your past positions. While this might seem like a serious time commitment, going back and rehashing all of the professional details from every job you have held, this is absolutely necessary when completing a LinkedIn profile. The reason for this is because what you write will contain keywords that will help you be found. Plus, just like on a resume, someone who is viewing and considering your profile wants to know your past successes and accomplishments.
  3. Fill in the section that outlines “specialties.” This is a keyword-focused area of LinkedIn and it’s incredibly important when you consider how a recruiter searches on the platform. Think about this area carefully and how it applies to your career. Do your due diligence in filling in as many competencies and proficiencies as possible. In order to do this correctly, it’s best if you take a bit of time and look for commonly used words and phrases that relate to your industry.
  4. Effectively edit your sub-header. When you first begin on LinkedIn, you will likely enter your current job first. Therefore, LinkedIn will place this directly underneath your name on the profile. So, unless your job title is really impressive, you need to edit it so it attracts attention. For instance, “John Doe, Sales Representative for ABC Company” is not overly striking, but “John Doe, Revenue Generating Extraordinaire and Consultative Sales Expert” could raise some eyebrows and communicate what you might be able to bring to a company.
  5. Create a personal URL. LinkedIn will automatically generate a seemingly generic URL for your profile when you start your account. This is bound to look something like: http://www.linkedin.com/johnd8976890. This URL is designed so a visitor can access your profile directly without searching for you and it is also a Web address that many job seekers choose to put on their hard copy resume. Ultimately, you can change and personalize this URL so you can both simplify it and stand out. For instance: www.linkedin.com/amandaclarkgrammarchic. Not only is this a direct match, but it also includes my company’s name, which is how many people search for me. So from an external Web standpoint, my LinkedIn profile is likely to be found on a regular search. LinkedIn, as a social network, ranks really well on the search engines, so doing this can help ensure that you are on page one of Google for your name.

In today’s digital age, it’s fine to have a great resume that you email or hand directly to a potential employer, but you also must make sure that your online profile is doing its job as well and presenting you in an attractive light.
Source : http://www.business2community.com/linkedin/5-linkedin-profile-writing-tips-0379108#Qpkzu8vj6Q2U5CAk.99

Choosing the Best Social Media

It seems as if a new social platform pops up every week, and as a small business owner, it can feel overwhelming. So how can you establish yourself on social media when users are bouncing from one network to the other, and the next hot network may have no reliable messaging for your business?

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First, take a deep breath. Second, there are a lot of social platforms and many audiences, but not every one may be right for you. Before diving head-first into the social sphere, you should know what each is used for and whether it’s useful for you. This is especially true if you’re spending your valuable time managing these accounts yourself.

Here is a breakdown of the seven major social media sites and how they can be beneficial to small businesses.

1. Twitter

Twitter is a great platform for projecting what your company is doing and accessing a large audience. Branding a business requires a lot of time and money, but creating a consistent voice with your tweets is an easy way to get started.

If you already have a blog, which almost every small businesses should, syncing it with Twitter lets you seamlessly publish any major company news to both simultaneously. There are dozens of in-house apps on every blogging platform that make this easy to do.

But Twitter is not just a megaphone for your company, it’s also a great way to engage with thousands of customers. Use social tools, such asTweetDeck or HootSuite, to effectively receive feedback from your followers in an organized manner.

2. Facebook

Facebook and Twitter are useful for similar reasons. Both allow you to connect with your audience, start a conversation and update with company news. Why should a business juggle both accounts?

Facebook’s advantage is that the conversation is gathered all in one place. Customers want the opportunity to feel a part of the company they care about, and Facebook allows them to do just that.

Keep in mind that Facebook is much more visual than Twitter, so it’s best to include more than short bursts of text. Post colorful photos, insightful videos or something interesting that’s relevant to your company, valuable for customers and beautiful on your Facebook Timeline.

3. Pinterest

Because the platform is still fairly new, most brands still aren’t sure what to make of Pinterest. But as traffic and engagement are spiking, early adopters have a great opportunity to make their mark on the site before a lot of major brands hop on.

We’ve already seen some pretty creative initiatives from major brands, but even if you don’t have room in your budget for a contest, there are still great ways to benefit.

Pinterest is a social discovery network, but it’s not a platform for self-promotion. Rather than broadcasting what the company is doing, small business owners can crowdsource and create highly visual pinboards for inspiration. Collecting images, logos and websites with good design and clever copywriting will inspire your brand and team, but also show followers that you have an eye for good taste.

4. Foursquare

Location-based social media services might not be best for every brand. First of all, it requires a person to physically check in somewhere that represents your brand, for example a store or an event. If your company is virtual, there’s really no need (unless you’re having an event).

Foursquare is great for restaurants, retail stores and venues, because it allows customers to post reviews and leave tips. Because these tips are from regular customers, newcomers will feel that they’re receiving authentic information that you simply can’t provide as the owner.

Because Foursquare is partnered with Scoutmob and American Express, brands can use these apps to reward customers with discounts for checking in to an establishment. It’s a small bit of courtesy that helps bring happy customers back.

5. YouTube

Don’t let the cat videos fool you, YouTube is a valuable resource for small businesses. Today, technology has made it easy for anyone to create a video without spending a ton on production. Even a smartphone is capable of creating something worthwhile for your audience.

A mountain of content is uploaded every day to YouTube, which can seem intimidating when you’re trying to be heard. The bright side is that you also have access to that content. If you want to know how to do something, there are millions of tutorials on YouTube to help you learn.

But as a leader of your business, you also have something to give the millions of viewers and uploaders. And with the right strategy and engaging content, you can reach a large audience easily.

That being said, don’t expect your videos to go viral every time (or even at all). Instead, focus on creating content that’s thorough and insightful. Some ways to utilize YouTube for marketing include tutorials, interviews with relevant professionals or video blogging about a new product or event.

6. LinkedIn

We all know that LinkedIn is a great resource for finding a job, but there are a lot of great ways that brands can utilize the network for marketing and networking.

The advantage of Linkedin is that you can filter companies through size, industry and geography. By fully completing your company page, it will show up in the search results of potential customers.

While Facebook and Twitter are great resources for feedback from customers, LinkedIn is where you can partake in conversations with like-minded professionals. In addition to networking offline, small business owners should consider joining groups and participating in Q&A forums that are useful to your industry.

7. Google+

Many small businesses join Google+ for SEO purposes and syndication with other Google applications, like AdSense or Gmail.

It’s also a great platform to expand content distribution—many business owners claim it’s easy to gather an audience.

The audience for Google+ is highly engaged, meaning that like Facebook and Twitter, it’s a great tool for conversation. What Google+ has that the others don’t is the Hangout feature. Here businesses can talk about products or ideas face-to-face with consumers, through videochat.

Taken from: http://www.openforum.com/articles/choosing-the-best-social-media/