10 SOCIAL MEDIA MARKETING TIPS FOR BUSINESS OWNERS

As business owners venture in to the scary world of managing their own Social Media campaigns, many are driving blind. A little bit of education goes a long way and we suggest following these 10 Social Media Marketing Tips for Business Owners to get started. There are endless ways to drive traffic to a website, increase brand awareness around the web, and engage with potential clients through Social Media Marketing. The ability to reach people in real time and target a relevant audience has never been easier.

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10. Serve the community

Don’t always be looking to serve yourself and your business, provide your following with something that helps them that may not necessarily help you. Becoming a resource is the greatest step you can take to becoming trusted within your community. Spend time researching the other areas that your target market are interested in and provide helpful links and information.

9. Pass traffic to your website

From everywhere possible! Your main social Media Marketing goal should be passing traffic to your website. Remember that your own website is still your greatest sales tool. It has all your information and has the ability to keep people interested. Link from all YouTube videos, Flickr photos, business profiles, and anywhere else you can possibly imagine.

8. Use tools

There are a ton of third party tools for Social Networking websites, use them. They will help you stay organized and save time. Some of my favorites are:

  • ReFollow for Twitter
  • Flickr Uploadr
  • StumbleUpon Toolbar

7. Find niche networks within your industry

There are Social Networks popping up everywhere. Many are specifically targeted to a particular niche. Find Social Networks within your niche and use them. The traffic may not be as high as Facebook and Twitter, but you can easily become a leader within smaller Networks.

6. Write, write, write

Set up a blog. Write until you can’t write anymore. Hire a writer. Do something, anything to keep your content fresh and your readers interested. Don’t just write for your blog, submit articles to sites like Squidoo, Associated Content, InfoBarrel, and HubPages.

5. Promote everywhere

Once you have finished writing, promote it everywhere. Pass traffic through all of your Social Networking accounts, submit your articles to Digg, Reddit, Mixx, etc. Promote everything you do on every single avenue possible. You never know which site could make your article a hit. Whether you get a ton of Retweets, hit the front page of Digg, or get lot’s of Stumbles… if you’re writing something of value, it will catch on somewhere.

4. Learn from your community

Use the people in your community as you wish them to use you. Learn from them. Whether you’re at the top end of your community or just started your business you can learn something from anyone. Research like minded people and businesses to always stay on top of your game.

3. Provide something of value

What do you offer that other don’t? If you don’t know the answer to that question you better find something fast. You can provide Twitter only specials, discounts to Facebook Fans, the next xx people to retweet get something free.

2. Interact with your audience

Spend time talking to people in your community. Reply to Tweets, comment on Facebook posts, engage your audience from your own posts. Host polls, reply to the comments on your blog. If you disagree, be polite. Do not come off as arrogant or as a know-it-all. Be respectful and always answer in a timely fashion when contacted. Word of mouth is still a great way to drum up business, being prompt and a resource can get your respect and respect gets you referrals.

1. Be everywhere

I recently heard someone say “Oh no, I don’t have Facebook, I just used LinkedIn”. While LinkedIn appears to working very well for this person, why cut yourself off from any potential source of clientele? Find and use every single option available, some work better than others within certain industries, but all can provide the option to interact with potential customers and give the option to refer people to your website.

Taken from: http://www.stikkymedia.com/blog/10-social-media-marketing-tips-business-owners

Using Facebook for small busineses

Over 800 million people are currently on Facebook, so it’s no surprise every business wants to use the social networking site to drive their business. But how do you create a community and engage with them effectively? Kirby Koo, Manager of Small and Medium Business Growth at Facebook gives us some top tips that will help you get the most out of your business’ Facebook Page.

1. Get to know your fans

The best way to get your fans to talk about your business with their friends is to understand what they care about. Use Page Insights regularly to track which posts sparked conversations and sharing, then try to keep posting this kind of content.

It’s worth remembering that no matter how engaging your posts are, not all of your fans will see them in their News Feed. To make sure that more people see your posts, you can use Page Post ads which are a great way to reach a wide audience and get more people to Like and engage with your Page. And because these ads are telling people what their friends are Liking and interacting with they are much more effective because of that social context.

2. Stand out from the crowd

Don’t forget that people’s News Feeds contain a lot of information and they are busy so probably won’t have time to read everything. Your posts are a reflection of your business but keep them short and snappy, ideally less than three lines. Pictures are also a powerful way to grab people’s attention so try to include related images when you post.

3. Post regularly

It’s important to keep up the conversation with your fans so that you build a real relationship with potential. You wouldn’t stop talking to a friend for six months and then try and start up a conversation out of the blue, so you should treat your Facebook Page in the same way! There are no hard and fast rules for the optimum amount of posts and only you know how often your fans want to hear from you. If you run a small shop for example you may want to post a few times a week when new products come in, however often you decide to post, make sure you post consistently.

4. Start conversations

Your Page should be a place for conversations between you and your fans. You can ask people questions and make them feel involved with your decisions. Your Page is a real online community, so you can use it as a way to gather feedback about your business.

Facebook’s Questions feature allows you to ask your fans for ideas about how to improve your business. People can agree with an existing answer with a single click, or add a different response – this is incredibly easy and means your customers can engage with minimal effort. “Fill in the blank” posts can be particularly useful if you want to give your customers a very simple way to engage with your post by asking them to finish your sentence.

5. Reward your community

There are thousands of businesses on Facebook so you need to stand out from the crowd, you could reward your fans for liking your Page by offering competitions and special offers. Think about announcing new products to fans on Facebook before anywhere else, giving fans early access to sales, or posting exclusive photos from events on your Page.

6. Be relevant

Your fans will be more likely to notice your business’ Page if you post about relevant issues, post about special offers and mention the issue of the day – whether that’s the Oscars or Mother’s Day.

Visit facebook.com/FacebookMarketingUK to keep up with how you can use Facebook to market your business

Picture credit: Rex Features

Taken from: http://www.stylist.co.uk/stylist-network/how-to-use-facebook-for-small-businesses

10 Social Media Marketing Tips for Business Owners

As business owners venture in to the scary world of managing their own Social Media campaigns, many are driving blind. A little bit of education goes a long way and we suggest following these 10 Social Media Marketing Tips for Business Owners to get started. There are endless ways to drive traffic to a website, increase brand awareness around the web, and engage with potential clients through Social Media Marketing. The ability to reach people in real time and target a relevant audience has never been easier.

 

10. Serve the community

Don’t always be looking to serve yourself and your business, provide your following with something that helps them that may not necessarily help you. Becoming a resource is the greatest step you can take to becoming trusted within your community. Spend time researching the other areas that your target market are interested in and provide helpful links and information.

9. Pass traffic to your website

From everywhere possible! Your main social Media Marketing goal should be passing traffic to your website. Remember that your own website is still your greatest sales tool. It has all your information and has the ability to keep people interested. Link from all YouTube videos, Flickr photos, business profiles, and anywhere else you can possibly imagine.

8. Use tools

There are a ton of third party tools for Social Networking websites, use them. They will help you stay organized and save time. Some of my favorites are:

  • ReFollow for Twitter
  • Flickr Uploadr
  • StumbleUpon Toolbar

7. Find niche networks within your industry

There are Social Networks popping up everywhere. Many are specifically targeted to a particular niche. Find Social Networks within your niche and use them. The traffic may not be as high as Facebook and Twitter, but you can easily become a leader within smaller Networks.

6. Write, write, write

Set up a blog. Write until you can’t write anymore. Hire a writer. Do something, anything to keep your content fresh and your readers interested. Don’t just write for your blog, submit articles to sites like Squidoo, Associated Content, InfoBarrel, and HubPages.

5. Promote everywhere

Once you have finished writing, promote it everywhere. Pass traffic through all of your Social Networking accounts, submit your articles to Digg, Reddit, Mixx, etc. Promote everything you do on every single avenue possible. You never know which site could make your article a hit. Whether you get a ton of Retweets, hit the front page of Digg, or get lot’s of Stumbles… if you’re writing something of value, it will catch on somewhere.

4. Learn from your community

Use the people in your community as you wish them to use you. Learn from them. Whether you’re at the top end of your community or just started your business you can learn something from anyone. Research like minded people and businesses to always stay on top of your game.

3. Provide something of value

What do you offer that other don’t? If you don’t know the answer to that question you better find something fast. You can provide Twitter only specials, discounts to Facebook Fans, the next xx people to retweet get something free.

2. Interact with your audience

Spend time talking to people in your community. Reply to Tweets, comment on Facebook posts, engage your audience from your own posts. Host polls, reply to the comments on your blog. If you disagree, be polite. Do not come off as arrogant or as a know-it-all. Be respectful and always answer in a timely fashion when contacted. Word of mouth is still a great way to drum up business, being prompt and a resource can get your respect and respect gets you referrals.

1. Be everywhere

I recently heard someone say “Oh no, I don’t have Facebook, I just used LinkedIn”. While LinkedIn appears to working very well for this person, why cut yourself off from any potential source of clientele? Find and use every single option available, some work better than others within certain industries, but all can provide the option to interact with potential customers and give the option to refer people to your website.

Taken from: http://www.stikkymedia.com/articles/10-social-media-marketing-tips-for-business-owners