10 Social Media Marketing Tips for Business Owners

As business owners venture in to the scary world of managing their own Social Media campaigns, many are driving blind. A little bit of education goes a long way and we suggest following these 10 Social Media Marketing Tips for Business Owners to get started. There are endless ways to drive traffic to a website, increase brand awareness around the web, and engage with potential clients through Social Media Marketing. The ability to reach people in real time and target a relevant audience has never been easier.


10. Serve the community

Don’t always be looking to serve yourself and your business, provide your following with something that helps them that may not necessarily help you. Becoming a resource is the greatest step you can take to becoming trusted within your community. Spend time researching the other areas that your target market are interested in and provide helpful links and information.

9. Pass traffic to your website

From everywhere possible! Your main social Media Marketing goal should be passing traffic to your website. Remember that your own website is still your greatest sales tool. It has all your information and has the ability to keep people interested. Link from all YouTube videos, Flickr photos, business profiles, and anywhere else you can possibly imagine.

8. Use tools

There are a ton of third party tools for Social Networking websites, use them. They will help you stay organized and save time. Some of my favorites are:

  • ReFollow for Twitter
  • Flickr Uploadr
  • StumbleUpon Toolbar

7. Find niche networks within your industry

There are Social Networks popping up everywhere. Many are specifically targeted to a particular niche. Find Social Networks within your niche and use them. The traffic may not be as high as Facebook and Twitter, but you can easily become a leader within smaller Networks.

6. Write, write, write

Set up a blog. Write until you can’t write anymore. Hire a writer. Do something, anything to keep your content fresh and your readers interested. Don’t just write for your blog, submit articles to sites like Squidoo, Associated Content, InfoBarrel, and HubPages.

5. Promote everywhere

Once you have finished writing, promote it everywhere. Pass traffic through all of your Social Networking accounts, submit your articles to Digg, Reddit, Mixx, etc. Promote everything you do on every single avenue possible. You never know which site could make your article a hit. Whether you get a ton of Retweets, hit the front page of Digg, or get lot’s of Stumbles… if you’re writing something of value, it will catch on somewhere.

4. Learn from your community

Use the people in your community as you wish them to use you. Learn from them. Whether you’re at the top end of your community or just started your business you can learn something from anyone. Research like minded people and businesses to always stay on top of your game.

3. Provide something of value

What do you offer that other don’t? If you don’t know the answer to that question you better find something fast. You can provide Twitter only specials, discounts to Facebook Fans, the next xx people to retweet get something free.

2. Interact with your audience

Spend time talking to people in your community. Reply to Tweets, comment on Facebook posts, engage your audience from your own posts. Host polls, reply to the comments on your blog. If you disagree, be polite. Do not come off as arrogant or as a know-it-all. Be respectful and always answer in a timely fashion when contacted. Word of mouth is still a great way to drum up business, being prompt and a resource can get your respect and respect gets you referrals.

1. Be everywhere

I recently heard someone say “Oh no, I don’t have Facebook, I just used LinkedIn”. While LinkedIn appears to working very well for this person, why cut yourself off from any potential source of clientele? Find and use every single option available, some work better than others within certain industries, but all can provide the option to interact with potential customers and give the option to refer people to your website.

Taken from: http://www.stikkymedia.com/articles/10-social-media-marketing-tips-for-business-owners

Brand Loyalty: The Evolving Nature of Brand Alignment

Business is simple. Companies connect with customers, and customers connect with brands. The brand is everything in today’s digital world; and brand loyalty is a recurring business.

Brand alignment used to be quite simple in the past. Before the dot com era, brand loyalty was a one-way communication channel and functioned primarily to give information to customers about the brand. Now with the emergence of social media, customers are deeply engaged with products and services across the entire digital space. Customers have begun to feel the brand need and are demanding greater interaction with it. They’ve come to expect brands to engage and respond to them at all times and from everywhere. But what does brand loyalty mean for businesses today? Quite a lot, actually.

Digital is an experiential medium. It’s no longer enough that a strong marketing initiative will turn consumers into customers. To earn brand loyalty today, businesses must not only stand for something but also do something. And if they want to stay relevant in the digital era, they have no choice but to adapt. Not just through social media but across the entire digital channel. One of the significant drivers to earn brand loyalty is brand engagement – using digital media to connect with people, hear what they want, what they think, how a product or service worked or how it didn’t. The second significant driver is customer service. Many businesses use digital channels as customer retention tools to connect with customers, solve their problems and answer questions instantly. The third significant driver is reward programs. Offering deals and special offers are not only smart tactics to reward the customer, but it enhances your business’ reputation and credibility.

The best companies today understand that brand engagement and positive experiences creates brand loyalty. These businesses understand that it takes more than just a “like” or a “follow” to drive awareness or attention, but through a series of experiences over time. As Jeff Bezos, Amazon’s CEO, has been known to say: “Your brand is formed primarily, not by what your company says about itself, but what the company does.” Brand loyalty not only matters – it drives results to the bottom line.

Taken from: http://socialmediatoday.com/alexhisaka/500783/brand-loyalty-evolving-nature-brand-alignment

Study: Millennials more likely to buy from brands with Facebook pages

And more than half research brands on social media, a new study says. Is your company ready to woo them?

If your brand still isn’t on Facebook, the results of a new study from The Boston Consulting Group (BCG) might be the kick in the pants you’ve been waiting for.

According the study, 33 percent of millennials are more likely to buy from brands that have Facebook pages and mobile websites than non-millennials (17 percent).

With 79 million millennials in the United States, that percentage is nothing to sneeze at.

Instead of looking to traditional experts—those with professional or academic credentials—for recommendations, millennials look to peers or friends who have firsthand experience with a brand or product, the study says.

More than half of all millennials (53 percent) research brands on social networks (compared with 37 percent of non-millennials), and 50 percent use a mobile device to read user reviews and research products while they shop.

“On average, U.S. millennials already shell out and influence the spending of hundreds of billions of dollars annually—an amount that will only increase as they mature into their peak earning and spending years,” Christine Barton, a partner at BCG says.

Is your company ready to reach millennials on social media?

Taken from: http://www.ragan.com/Main/Articles/44751.aspx