As business owners venture in to the scary world of managing their own Social Media campaigns, many are driving blind. A little bit of education goes a long way and we suggest following these 10 Social Media Marketing Tips for Business Owners to get started. There are endless ways to drive traffic to a website, increase brand awareness around the web, and engage with potential clients through Social Media Marketing. The ability to reach people in real time and target a relevant audience has never been easier.



10. Serve the community

Don’t always be looking to serve yourself and your business, provide your following with something that helps them that may not necessarily help you. Becoming a resource is the greatest step you can take to becoming trusted within your community. Spend time researching the other areas that your target market are interested in and provide helpful links and information.

9. Pass traffic to your website

From everywhere possible! Your main social Media Marketing goal should be passing traffic to your website. Remember that your own website is still your greatest sales tool. It has all your information and has the ability to keep people interested. Link from all YouTube videos, Flickr photos, business profiles, and anywhere else you can possibly imagine.

8. Use tools

There are a ton of third party tools for Social Networking websites, use them. They will help you stay organized and save time. Some of my favorites are:

  • ReFollow for Twitter
  • Flickr Uploadr
  • StumbleUpon Toolbar

7. Find niche networks within your industry

There are Social Networks popping up everywhere. Many are specifically targeted to a particular niche. Find Social Networks within your niche and use them. The traffic may not be as high as Facebook and Twitter, but you can easily become a leader within smaller Networks.

6. Write, write, write

Set up a blog. Write until you can’t write anymore. Hire a writer. Do something, anything to keep your content fresh and your readers interested. Don’t just write for your blog, submit articles to sites like Squidoo, Associated Content, InfoBarrel, and HubPages.

5. Promote everywhere

Once you have finished writing, promote it everywhere. Pass traffic through all of your Social Networking accounts, submit your articles to Digg, Reddit, Mixx, etc. Promote everything you do on every single avenue possible. You never know which site could make your article a hit. Whether you get a ton of Retweets, hit the front page of Digg, or get lot’s of Stumbles… if you’re writing something of value, it will catch on somewhere.

4. Learn from your community

Use the people in your community as you wish them to use you. Learn from them. Whether you’re at the top end of your community or just started your business you can learn something from anyone. Research like minded people and businesses to always stay on top of your game.

3. Provide something of value

What do you offer that other don’t? If you don’t know the answer to that question you better find something fast. You can provide Twitter only specials, discounts to Facebook Fans, the next xx people to retweet get something free.

2. Interact with your audience

Spend time talking to people in your community. Reply to Tweets, comment on Facebook posts, engage your audience from your own posts. Host polls, reply to the comments on your blog. If you disagree, be polite. Do not come off as arrogant or as a know-it-all. Be respectful and always answer in a timely fashion when contacted. Word of mouth is still a great way to drum up business, being prompt and a resource can get your respect and respect gets you referrals.

1. Be everywhere

I recently heard someone say “Oh no, I don’t have Facebook, I just used LinkedIn”. While LinkedIn appears to working very well for this person, why cut yourself off from any potential source of clientele? Find and use every single option available, some work better than others within certain industries, but all can provide the option to interact with potential customers and give the option to refer people to your website.

Taken from: http://www.stikkymedia.com/blog/10-social-media-marketing-tips-business-owners

YouView internet TV finally reaches homes

YouView, the internet television project backed by Britain’s major broadcasters and broadband providers will finally enter public trials this week after lengthy delays.

A first-stage trial in 350 homes was agreed last week by the YouView board, chaired by Lord Sugar, The Financial Times reported.

Each will get a new set-top box that connects to the internet and offers access to an array of free online services such as the BBC iPlayer, as well as subscription apps such as Amazon’s Lovefilm. It aims to build upon the success of Freeview by offering more choice and content.

Until now, the system has only been tested under secrecy by YouView insiders. Earlier this month The Telegraph reported that Dido harding, chief executive of TalkTalk, one of the major broadband providers backing the project alongside broadcasters, had not yet received her test equipment.

But as well as commercial funding, YouView, formerly called Project Canvas, has received at least £6m of licence fee-payers’ money from the BBC over the last three years.

The system was originally scheduled for introduction in 2010, but has been blighted by technical issues. In the meantime electronics manufacturers have introduced their own “smart TV” equipment and app stores, Google has ramped up its television efforts and Apple is consistently rumoured to be preparing to enter the market.

But a YouView spokesman said that if the initial “alpha” public trial phase is successful, thousands of set-top boxed could be in homes within four weeks for broader testing.

When they are made commercially available, YouView boxes are expected to cost around £200.

Ian Maude of Enders Analysis said the longer YouView is delayed the more difficult its entry will be.

“If they can’t get it out before the Olympics, which is looking less and less likely, I wouldn’t bother,” he said.

Dan Cryan of Screen Digest meanwhile said the project “risks becoming irrelevant” because of the delays.

Taken from: http://www.telegraph.co.uk/technology/9295122/YouView-internet-TV-finally-reaches-homes.html

Google Drives for Dropbox with new cloud storage service

Google Drive will let consumers store photos and other content online, a source familiar with the matter said, pushing Google into a market now dominated by the likes of Dropbox and Box.

The service, to be called Google Drive, could be announced as soon as Tuesday and would be offered with both free and premium, paid versions, the source said.

Google’s “cloud storage” offering will incorporate search capabilities and allow users to store pictures, notes and other documents on the Internet and access them from any web-connected device.

Consumers will get 5 Gigabytes of storage for free with Google Drive, while various versions with incrementally more storage capacity, up to a terabyte, will be available for monthly fees, the source said.

It was not immediately clear how much Google will charge for the premium versions.

The move turns up the competitive heat on web startups such as Dropbox, Box and Evernote, as well as with Microsoft Corp and its SkyDrive service.

Some of those services, such as Box, have offered an increasing array of business-oriented features such as online collaboration capabilities.

Google is increasingly developing services to let consumers store their personal information, from digital music to photos, on remote internet servers and access the data any time with any device, such as smartphones, tablets and desktop computers.

Google Drive will work with sophisticated image search technology to let consumers sift through a wide variety of document types, which could include the likes of Adobe PDF files and photographs, the source said.

Some details of Google Drive have appeared in various online blogs in recent months, including The Next Web, which first reported that the service could be rolled out this week.

A Google spokeswoman said the company does not comment on rumour or speculation.

Taken from: http://www.telegraph.co.uk/technology/google/9222748/Google-Drives-for-Dropbox-with-new-cloud-storage-service.html

0800 numbers to be free from mobiles

Calls to 0800 numbers should be free from all phones including mobiles, communications regulator Ofcom has said.

The proposals aim to simplify how much it would cost to call non-geographic numbers, such as those used by the NHS, the Inland Revenue and TV shows. Number beginning 03, 08, 09 and 118 would all be affected.

Calls to ‘freephone’ 0800 numbers currently cost up to 21p a minute from mobile phones, despite being free from BT landlines. Ofcom wants to make them free, and to introduce a standard ‘network access charge’ for other numbers. This would allow adverts containing such numbers to say how much calls would cost, rather than simply saying that prices may vary, as they do currently.

The changes are possible after the introduction of the new Communications Act in May 2011, and would make ‘freephone’ numbers free from all telephones

Ofcom also wants to standardise how ‘revenue sharing’ numbers work. These currently begin with 08, 09 and 118 and split the revenue from a call between the phone company and the service receiving the call. The new proposals would split the total charge transparently, so consumers would be told the cost of their phone company’s access charge. It would allow rates to be advertised at a cost per minute, “plus your phone company’s access charge”.

Ed Richards, Chief Executive of Ofcom, said “Consumers are often confused about how much they will pay to call these number ranges. Under our proposals, people will have much clearer information and there will be greater competition on prices. By making calls to 0800 numbers free from all phones, we will clear up any uncertainty about making calls, especially from mobiles, to the benefit of consumers and service providers alike.”

Taken from: http://www.telegraph.co.uk/technology/mobile-phones/9185432/0800-numbers-to-be-free-from-mobiles.html