As business owners venture in to the scary world of managing their own Social Media campaigns, many are driving blind. A little bit of education goes a long way and we suggest following these 10 Social Media Marketing Tips for Business Owners to get started. There are endless ways to drive traffic to a website, increase brand awareness around the web, and engage with potential clients through Social Media Marketing. The ability to reach people in real time and target a relevant audience has never been easier.



10. Serve the community

Don’t always be looking to serve yourself and your business, provide your following with something that helps them that may not necessarily help you. Becoming a resource is the greatest step you can take to becoming trusted within your community. Spend time researching the other areas that your target market are interested in and provide helpful links and information.

9. Pass traffic to your website

From everywhere possible! Your main social Media Marketing goal should be passing traffic to your website. Remember that your own website is still your greatest sales tool. It has all your information and has the ability to keep people interested. Link from all YouTube videos, Flickr photos, business profiles, and anywhere else you can possibly imagine.

8. Use tools

There are a ton of third party tools for Social Networking websites, use them. They will help you stay organized and save time. Some of my favorites are:

  • ReFollow for Twitter
  • Flickr Uploadr
  • StumbleUpon Toolbar

7. Find niche networks within your industry

There are Social Networks popping up everywhere. Many are specifically targeted to a particular niche. Find Social Networks within your niche and use them. The traffic may not be as high as Facebook and Twitter, but you can easily become a leader within smaller Networks.

6. Write, write, write

Set up a blog. Write until you can’t write anymore. Hire a writer. Do something, anything to keep your content fresh and your readers interested. Don’t just write for your blog, submit articles to sites like Squidoo, Associated Content, InfoBarrel, and HubPages.

5. Promote everywhere

Once you have finished writing, promote it everywhere. Pass traffic through all of your Social Networking accounts, submit your articles to Digg, Reddit, Mixx, etc. Promote everything you do on every single avenue possible. You never know which site could make your article a hit. Whether you get a ton of Retweets, hit the front page of Digg, or get lot’s of Stumbles… if you’re writing something of value, it will catch on somewhere.

4. Learn from your community

Use the people in your community as you wish them to use you. Learn from them. Whether you’re at the top end of your community or just started your business you can learn something from anyone. Research like minded people and businesses to always stay on top of your game.

3. Provide something of value

What do you offer that other don’t? If you don’t know the answer to that question you better find something fast. You can provide Twitter only specials, discounts to Facebook Fans, the next xx people to retweet get something free.

2. Interact with your audience

Spend time talking to people in your community. Reply to Tweets, comment on Facebook posts, engage your audience from your own posts. Host polls, reply to the comments on your blog. If you disagree, be polite. Do not come off as arrogant or as a know-it-all. Be respectful and always answer in a timely fashion when contacted. Word of mouth is still a great way to drum up business, being prompt and a resource can get your respect and respect gets you referrals.

1. Be everywhere

I recently heard someone say “Oh no, I don’t have Facebook, I just used LinkedIn”. While LinkedIn appears to working very well for this person, why cut yourself off from any potential source of clientele? Find and use every single option available, some work better than others within certain industries, but all can provide the option to interact with potential customers and give the option to refer people to your website.

Taken from: http://www.stikkymedia.com/blog/10-social-media-marketing-tips-business-owners


Amazon Kindle Fire is top Android tablet

Amazon’s Kindle Fire makes up more than half of the Android tablet market, less than six months after its release, a study has found.

Fifty-four per cent of all Android tablets are Amazon Kindle Fires, according to research from ComScore. The second most popular tablet, Samsung’s Galaxy Tab, has 15.4 per cent of the market.

Although Amazon’s Kindle Fire runs on the Android operating system, it uses a ‘forked’ version of the OS, meaning that it has been customised by Amazon and looks very different from a standard Android installation.

Other Android tablets making ComScore’s list include the Motorola Xoom, which was the third most common tablet, with 7 per cent share, the Asus Transformer, with 6.3 per cent, and the Toshiba AT100, with 5.7 per cent.

Amazon has not said how many Kindle Fire tablets it has sold but it does say that the device, which was launched in the US November, is the most popular product the company offers. The 7-inch tablet sells for $199.

Earlier this week, the online retailer announced a 34 per cent increase in revenues in the first quarter.

Despite the success of the Kindle Fire, Comscore said that tablets with larger screens appeared to lead to higher levels of content consumption. The research found that 10-inch tablets have a 39 per cent higher consumption rate than 7-inch tablets.

The Kindle Fire has not yet been released outside the US. Earlier this month Amazon launched the Kindle Touch – the touchscreen version of its popular ebook reader – in Britain.

ComScore estimated market share by tracking device traffic online. The research was carried out in February.

Taken from: http://www.telegraph.co.uk/technology/amazon/9231932/Amazon-Kindle-Fire-is-top-Android-tablet.html