LinkedIn the professional social media platform has been around since 2003 and has seen a huge growth throughout the year’s and now has over 200 million registered users.
We think LinkedIn is often an untapped resource for small businesses and we recommend our clients incorporate it in their social media strategy as it can have some great benefits for your business. We have listed 5 top tips to help you get started:
Joining and creating groups
Joining groups that are relative to your business and that attract your market demographic will allow you to take part in discussions and become more visible to prospects.
Also creating a group that is industry specific and that target your niche can be beneficial and will establish you as an expert in your field. To ensure group gains popularity, make sure to update regularly and interact with the members.
Connecting with customers
Connecting with customer on LinkedIn gives you the opportunity to keep them updated on your company news and promotions. Once connected, make sure to encourage them to write recommendations on your products and services.
Also consider connecting with prospects as it gives you another chance to promote your products or services – why not drop them a quick message thanking them for the connection and give them a gentle reminder of your great value proposal!
Advanced search function
The advanced search function is a particularly useful tool when trying to track down people with certain skills that may be of interest to you or when trying to discover who the decision makers are within a company. Search criteria such as keywords, experience, current employer and industry will help you find the person or group you are looking to target with ease.
Make the most of LinkedIn applications
LinkedIn provides a great set of applications that can be very effective when showcasing your business. These applications are just extensions of a standard profile but can make yours stand out from the crowd. Some of the most useful apps are as follows:
Word press – Using this app allows you to display your blog on your profile and is often an overlooked opportunity by business owners. This will help drive more traffic to your website and help visitors to your profile learn more about your business.
Events – This works like a calendar for your profile and will display the events you are attending. This is useful for showing your network that you’re a being proactive within the industry and allows you to see the other attendees.
Slide share –This app lets you add business presentations and videos to your LinkedIn profile. This is a good way you to showcase your products and services, generate interest and establish yourself as an industry leader.
Portfolio –This app is really useful for web designers and other creative professional as it allows them to display a portfolio of their work on their profile.
Don’t forget, Google loves LinkedIn
Make sure you optimise the content on your company profile as the LinkedIn domain has a great reputation with the search engines. This is great news for small businesses as it can help get your business on page one of the search results however ensure you edit your LinkedIn URL, this is not just for vanity reasons but so as to make it search engine friendly.
LinkedIn also allows users to add up to three links to a profile which is free ‘link juice’ and will help give your page rank a boost – why not ask your team to add your website to their personal profile too!
Not a LinkedIn enthusiast? We can help…
If you need any help or advice with your social media strategy, please feel free to get in touch….