5 top tips for small businesses when using LinkedIn

LinkedIn the professional social media platform has been around since 2003 and has seen a huge growth throughout the year’s and now has over 200 million registered users.

We think LinkedIn is often an untapped resource for small businesses and we recommend our clients incorporate it in their social media strategy as it can have some great benefits for your business. We have listed 5 top tips to help you get started:

LinkedIn-Logo

Joining and creating groups

Joining groups that are relative to your business and that attract your market demographic will allow you to take part in discussions and become more visible to prospects.

Also creating a group that is industry specific and that target your niche can be beneficial and will establish you as an expert in your field. To ensure group gains popularity, make sure to update regularly and interact with the members.

Connecting with customers

Connecting with customer on LinkedIn gives you the opportunity to keep them updated on your company news and promotions. Once connected, make sure to encourage them to write recommendations on your products and services.

Also consider connecting with prospects as it gives you another chance to promote your products or services – why not drop them a quick message thanking them for the connection and give them a gentle reminder of your great value proposal!

Advanced search function

The advanced search function is a particularly useful tool when trying to track down people with certain skills that may be of interest to you or when trying to discover who the decision makers are within a company. Search criteria such as keywords, experience, current employer and industry will help you find the person or group you are looking to target with ease.

Make the most of LinkedIn applications

LinkedIn provides a great set of applications that can be very effective when showcasing your business. These applications are just extensions of a standard profile but can make yours stand out from the crowd. Some of the most useful apps are as follows:

Word press – Using this app allows you to display your blog on your profile and is often an overlooked opportunity by business owners. This will help drive more traffic to your website and help visitors to your profile learn more about your business.

Events – This works like a calendar for your profile and will display the events you are attending. This is useful for showing your network that you’re a being proactive within the industry and allows you to see the other attendees.

Slide share –This app lets you add business presentations and videos to your LinkedIn profile. This is a good way you to showcase your products and services, generate interest and establish yourself as an industry leader.

Portfolio –This app is really useful for web designers and other creative professional as it allows them to display a portfolio of their work on their profile.

Don’t forget, Google loves LinkedIn

Make sure you optimise the content on your company profile as the LinkedIn domain has a great reputation with the search engines. This is great news for small businesses as it can help get your business on page one of the search results however ensure you edit your LinkedIn URL, this is not just for vanity reasons but so as to make it search engine friendly.

LinkedIn also allows users to add up to three links to a profile which is free ‘link juice’ and will help give your page rank a boost – why not ask your team to add your website to their personal profile too!

Not a LinkedIn enthusiast? We can help…

If you need any help or advice with your social media strategy, please feel free to get in touch….

Source: http://www.addpeople.co.uk/blog/2012/11/5-top-tips-for-small-businesses-when-using-linkedin/

10 Social Media Marketing Tips for Business Owners

As business owners venture in to the scary world of managing their own Social Media campaigns, many are driving blind. A little bit of education goes a long way and we suggest following these 10 Social Media Marketing Tips for Business Owners to get started. There are endless ways to drive traffic to a website, increase brand awareness around the web, and engage with potential clients through Social Media Marketing. The ability to reach people in real time and target a relevant audience has never been easier.

 

10. Serve the community

Don’t always be looking to serve yourself and your business, provide your following with something that helps them that may not necessarily help you. Becoming a resource is the greatest step you can take to becoming trusted within your community. Spend time researching the other areas that your target market are interested in and provide helpful links and information.

9. Pass traffic to your website

From everywhere possible! Your main social Media Marketing goal should be passing traffic to your website. Remember that your own website is still your greatest sales tool. It has all your information and has the ability to keep people interested. Link from all YouTube videos, Flickr photos, business profiles, and anywhere else you can possibly imagine.

8. Use tools

There are a ton of third party tools for Social Networking websites, use them. They will help you stay organized and save time. Some of my favorites are:

  • ReFollow for Twitter
  • Flickr Uploadr
  • StumbleUpon Toolbar

7. Find niche networks within your industry

There are Social Networks popping up everywhere. Many are specifically targeted to a particular niche. Find Social Networks within your niche and use them. The traffic may not be as high as Facebook and Twitter, but you can easily become a leader within smaller Networks.

6. Write, write, write

Set up a blog. Write until you can’t write anymore. Hire a writer. Do something, anything to keep your content fresh and your readers interested. Don’t just write for your blog, submit articles to sites like Squidoo, Associated Content, InfoBarrel, and HubPages.

5. Promote everywhere

Once you have finished writing, promote it everywhere. Pass traffic through all of your Social Networking accounts, submit your articles to Digg, Reddit, Mixx, etc. Promote everything you do on every single avenue possible. You never know which site could make your article a hit. Whether you get a ton of Retweets, hit the front page of Digg, or get lot’s of Stumbles… if you’re writing something of value, it will catch on somewhere.

4. Learn from your community

Use the people in your community as you wish them to use you. Learn from them. Whether you’re at the top end of your community or just started your business you can learn something from anyone. Research like minded people and businesses to always stay on top of your game.

3. Provide something of value

What do you offer that other don’t? If you don’t know the answer to that question you better find something fast. You can provide Twitter only specials, discounts to Facebook Fans, the next xx people to retweet get something free.

2. Interact with your audience

Spend time talking to people in your community. Reply to Tweets, comment on Facebook posts, engage your audience from your own posts. Host polls, reply to the comments on your blog. If you disagree, be polite. Do not come off as arrogant or as a know-it-all. Be respectful and always answer in a timely fashion when contacted. Word of mouth is still a great way to drum up business, being prompt and a resource can get your respect and respect gets you referrals.

1. Be everywhere

I recently heard someone say “Oh no, I don’t have Facebook, I just used LinkedIn”. While LinkedIn appears to working very well for this person, why cut yourself off from any potential source of clientele? Find and use every single option available, some work better than others within certain industries, but all can provide the option to interact with potential customers and give the option to refer people to your website.

Taken from: http://www.stikkymedia.com/articles/10-social-media-marketing-tips-for-business-owners