5 LinkedIn Profile Writing Tips

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The job seeking marketplace has changed significantly, especially as you consider how technology has developed and just how many actual candidates are searching for employment. Seeing as I often instruct and write on resume-related topics, it seems only fair that I also mention LinkedIn. Today, while it might go without saying that in order for you to get the job of your dreams your resume needs to be seriously top notch, the same can be said about your LinkedIn profile. Recruiters are commonly taking to searching for candidates via this social network, and sometimes this is the first place these professionals go to post new opportunities and connect with job seekers. If you are in the middle of a job search, you can’t afford not to have consistency across these two platforms—namely your hard copy resume and what a potential employer might read about you on LinkedIn.

How Do I Create a LinkedIn Profile Worth Reading?

Just as there are rules for resume writing, the same is true with LinkedIn profile creation. As you begin to contemplate your LinkedIn profile, consider these tips.

  1. List every job you have held. While it’s true that it’s okay to be selective on your resume, the exact opposite is the case on LinkedIn. Why, you ask? Because recruiters will often search for a candidate based on where they have worked in the past. If this isn’t included on your profile, you won’t be found. Therefore, while you may have shortened your hard copy resume so that you do not present a veritable tome to a potential employer, expand upon your past on your LinkedIn profile.
  2. Write about all of your past positions. While this might seem like a serious time commitment, going back and rehashing all of the professional details from every job you have held, this is absolutely necessary when completing a LinkedIn profile. The reason for this is because what you write will contain keywords that will help you be found. Plus, just like on a resume, someone who is viewing and considering your profile wants to know your past successes and accomplishments.
  3. Fill in the section that outlines “specialties.” This is a keyword-focused area of LinkedIn and it’s incredibly important when you consider how a recruiter searches on the platform. Think about this area carefully and how it applies to your career. Do your due diligence in filling in as many competencies and proficiencies as possible. In order to do this correctly, it’s best if you take a bit of time and look for commonly used words and phrases that relate to your industry.
  4. Effectively edit your sub-header. When you first begin on LinkedIn, you will likely enter your current job first. Therefore, LinkedIn will place this directly underneath your name on the profile. So, unless your job title is really impressive, you need to edit it so it attracts attention. For instance, “John Doe, Sales Representative for ABC Company” is not overly striking, but “John Doe, Revenue Generating Extraordinaire and Consultative Sales Expert” could raise some eyebrows and communicate what you might be able to bring to a company.
  5. Create a personal URL. LinkedIn will automatically generate a seemingly generic URL for your profile when you start your account. This is bound to look something like: http://www.linkedin.com/johnd8976890. This URL is designed so a visitor can access your profile directly without searching for you and it is also a Web address that many job seekers choose to put on their hard copy resume. Ultimately, you can change and personalize this URL so you can both simplify it and stand out. For instance: www.linkedin.com/amandaclarkgrammarchic. Not only is this a direct match, but it also includes my company’s name, which is how many people search for me. So from an external Web standpoint, my LinkedIn profile is likely to be found on a regular search. LinkedIn, as a social network, ranks really well on the search engines, so doing this can help ensure that you are on page one of Google for your name.

In today’s digital age, it’s fine to have a great resume that you email or hand directly to a potential employer, but you also must make sure that your online profile is doing its job as well and presenting you in an attractive light.
Source : http://www.business2community.com/linkedin/5-linkedin-profile-writing-tips-0379108#Qpkzu8vj6Q2U5CAk.99

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9 Helpful Tips for Business Blogging

It’s one thing to create a blog – it’s another to create a blog that readers want to visit again and again. If you’re serious about using blog hosting to meet your business goals, there are nine tips to follow when developing a business blogging strategy.

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#1: Find a valuable niche

The ideal blog dares to be different. Find a neglected (or new) area of your industry that will appeal to your target audience. Ask yourself, “Will they want to read about this every day?” If the answer is “yes,” you have a great reason to create a blog.

#2: Enjoy yourself

Business blogging should never feel like a chore. When you create a blog because you’re interested in its topic, your readers will appreciate – and even reciprocate – your enthusiasm.

#3: Look at the big picture

While it’s only natural to focus on the products and services you offer, you can also benefit from broadening your scope. For example, if you create a blog for your pet toy store, your target audience may be interested in posts about pet health and nutrition, or even pet rescue programs. Stick with your overall business blogging theme, but explore diverse (yet related) topics.

#4: See what’s out there

Online sources like Technorati® and Google® Blog Search can help you determine how many blogs are currently covering the topics you are considering. You might also want to look at the additional topics these blogs are discussing, which can inspire new ideas of your own.

#5: Network with other bloggers

Connect with other bloggers in your industry by using Technorati®, Google® Blogs, and other social sites to find like-minded bloggers. Once you find relevant blogs, you should bookmark them, comment often, talk with the author, and social tag their blog entries. By building these relationships, you can gain new links to your blog and – ultimately – new readers.

#6: Add media

Blogs don’t have to consist of text alone. Video, images and surveys can all add interest to your blog. Mix the creative media into the text instead of placing it at the top or the bottom.

#7: Encourage interaction

Blogs have a unique ability to encourage conversations and create interaction. A blog with no comments isn’t really a blog – it’s an editorial column or a standard website. Be sure to invite readers to leave comments each time you post.

#8: Keep up the good work

Develop – and stick to – a schedule when you create a blog. Your readers should know when to expect a new post, whether you’re posting every day of the week or on the same day every week.

#9: Don’t give up

It can take months to build a loyal base of readers when you create a blog. Plan to make business blogging a regular part of your communication strategy for at least a year.

When you create a blog for your business, your overall goal should be to attract repeat visitors.

Taken from: http://www.networksolutions.com/education/9-helpful-tips-for-business-blogging/